We communicated the message of 'A world class team with world class performance' through activating a soccer game using motion sports.
Conference delegates enjoyed competing against the Sanlam team as they played Xbox soccer. The aim was to kick a virtual ball into the goal net while the goalie prevented the player from scoring.
Our sporty activators encouraged visitors to take part in the game and also handed out themed giveaways. The exhibit complimented the PSG Conference theme of 'Good to Great' and provided a fun environment for Sanlam to do business.