Pringles, one of the world's most loved chips brands, has announced their new and exciting product improvements, offering consumers a snack "bursting with flavour".
The exciting taste explosion is thanks to a new flavour application method which coats each chip more evenly and consistently. This gives the chip more of an intense taste, total seasoning coverage, a great golden colour - basically an all-round major flavour upgrade. The two most loved flavours, Sour Cream & Onion and Salt & Vinegar, now have entirely new flavour recipes, intensifying the taste of these variants even more than ever before!
"We are very excited about these new changes, which will deliver even more value to our consumers and proves that even the best chip can get better. Through this new innovation Pringles will live up to its promise of guaranteed perfect chips even more," said Craig Clemence, MD of the Fore Good FMCG Division in South Africa.
Now whatever delicious savoury flavour you may be craving, rest assured you can find your perfect chip with Pringles.