The drive is funded by the sale of the Canderel Candescent Pocket Packs which were launched in October last year. The pocket packs which retail in all major outlets for R15.99 have proved to be a success with consumers, allowing women to easily participate in breast cancer advocacy, whilst making healthy consumer choices.
"We are pleased to see that health conscious consumers are willing to support positive drives of this nature," says Jason Frichol, Marketing Head at Fore Good, FMCG brand custodians and exclusive distributors of Canderel.
"Breast cancer can be beaten and early detection and treatment means an 80% survival rate. Canderel is committed to Pink Link and will continue to donate R1 for every Canderel Candescent Pocket Pack sold."
The limited edition slim-line pocket packs come in three specific designs to promote inspirational messaging among women. The first design Be Candescent
, means to shine or to glow and reflects the strength a women has to achieve anything. The second design Become your own Canvas
- is about women creating their own destiny and taking control of their lives. The third design is Glow like a Candle
which means to reflect light at all times and be positive.
Samantha Galliét, breast cancer survivor and founder of Pink Link, shaped the organisation on a foundation of advocacy. By educating women on how to combat the disease and informing them about their rights regarding treatment, Galliét is poised to achieve even more.
"In order to be effective, advocacy relies on education. It is essential that those dealing with breast cancer are well informed about their rights and the choices they have available to them," says Galliét. "The additional funding received from Canderel in this positive drive will only strengthen Pink Link's position and ability to provide tangible help to breast cancer survivors."