The global Product of the Year concept was brought to South Africa to recognise brands that apply innovation and imagination in bringing new products to the consumer. The top products are voted for by consumers, with research conducted by The Nielson Company as well as support from the Sunday Times
, The Creative Counsel and the backing of the global Product of the Year brand.
“Crisps have been made the same way for hundreds of years and the Pringles Rice Infusions turned things inside out,” says Jason Frichol, Fore Good Group Brand Strategist. “Pringles Rice Infusions are made in a completely new way yet are still tasty and irresistible, making it the perfect candidate for Product of the Year.”
“Being voted Product of the Year means consumers will see the distinctive Product of the Year red logo and know that like minded people, friends, family and colleagues have given it the thumbs up,” says Frichol.
Research, in the UK, has shown that winning the award and getting the opportunity to use the logo in different ways can increase sales and deliver a significant return on investment.
“We are looking forward to even more success with Pringles Rice Infusions this year with the brand recognition that Product of the Year brings,” concludes Frichol.