34Sport has been appointed to conceptualise and run the World Cup 2011 campaign for SA Rugby. The campaign is focused on getting 50 million voices behind the team as the Springboks take on the massive challenge of defending their World Cup title in New Zealand.
Says SA Rugby Brand Manager, Sarah Williams, "34Sport combines a leading sports marketing service with an exceptional track record that promises to deliver against SARU's strategic goals and long-term vision leading up to the 2011 Rugby World Cup. While SA Rugby is a quintessentially home-grown entity, it's also an international brand that, through its national teams, has become synonymous with some of the best rugby-playing talent in the world. We're confident that we've appointed an agency that will successfully leverage the pride that is inherent in the SA Rugby brand."
Says 34Sport Managing Director, Grant Hillary, "SA Rugby is a powerhouse brand with a passionate, diverse South African fan base. We're thrilled to be partnering with SARU at such an exciting time in its history and look forward to working with the Union and its sponsors in consolidating the brand's collective achievements to attract a growing base of players and spectators to the game."
For more information contact Grant Hillary on 082 933 1433 or .