“We have streamlined the judging process and will be examining entries for specific aspects which illustrate smart communication of the concept, innovative use of media and the overall effectiveness of entered campaigns,” says Brad Aigner, Deputy AMASA Chair and Roger Garlick Award co-ordinator. “More importantly, we are looking for a strong emphasis on a sustainable strategy behind these campaigns. Campaigns that exceed the client brief through innovative use of media, backed by a solid strategy will come out tops.”
Entered campaigns must be authentic, signed off by client, and flighted between 1 January and 31 December 2007. Entries should be submitted by one person only which should be pre-agreed upon by the relevant parties.
The categories for the 2008 Roger Garlick Award are: Best use of Television
Best Use of Cinema
Best use of Radio
Best use of Magazine
Best use of Newspaper
Best use of Out of Home
Best use of New Media (Web and Mobile)
Special Events / Stunts
Multiple / Mixed media
Best use of Sponsorships
This year's overall Roger Garlick Award winner will walk away with R25 000 cash and each AMASA Gold recipient will be awarded R5000.
The cost per entry is R550 inclusive of VAT. For Award criteria and entry forms, visit www.amasa.org.za.