Refreshing start to Lighthouse Digital's first Appletiser campaign

"The launch of Appletiser's new plastic bottle has revolutionised the already popular sparkling fruit juice range in so many ways and has been an exciting way for Lighthouse Digital to kick off our digital media strategy for the iconic brand," says Aaron van Schaik, Managing Director of Lighthouse Digital.
Refreshing start to Lighthouse Digital's first Appletiser campaign - Lighthouse Digital
After winning the Appletiser account last year, Lighthouse Digital set out to compile the first digital media strategy for "it's the weekend baby" campaign to launch Appletiser's new plastic bottle packaging to the South African market. Traffic was directed to Appletiser's Facebook page to create excitement about the bottle's new look.

"The campaign's outcomes have far exceeded both ours and our client's expectations. It has also revealed how important it is to include digital media advertising in a campaign to create multiple touch points for Appletiser lovers to engage with," continues van Schaik.

As digital media partners, Lighthouse Digital looks forward to broadening Appletiser's digital media environment to not only encourage communication with its consumers but to drive traffic to Appletiser's online environments and online communities.

For more information about Lighthouse Digital please go to http://www.lighthousedigital.co.za/ or call them on 021 421 0484/011 706 6837. And for more about Appletiser, please go to http://www.appletiser.co.za/aw/view/aw/en/page1765.

17 Apr 2012 12:39

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