The results achieved after the first year exceeded all of Air France KLM's expectations. Lighthouse Digital rejuvenated their digital media presence with a total overhaul of their strategy and approach to digital media, which has paved the way for an increased expenditure in 2011.
Aaron van Schaik, Managing Director of Lighthouse Digital comments, "We are excited to continue our relationship with Air France KLM after a successful first year of working together. It is very encouraging when a client increases their investment in digital media as a response to the results they achieve from the work that we do."
Looking ahead to 2011 and 2012, Lighthouse Digital aims to further extend Air France KLM's digital media presence across the selected digital media channels applying a results-driven strategy that continues to focus on return on investment.
For more information about Lighthouse Digital please go to http://www.lighthousedigital.co.za
or call 021 421 0484.