Lighthouse Digital adds sparkle to Appletiser

Lighthouse Digital's refreshing approach to digital media has won them the Appletiser account.
Aaron van Schaik, Managing Director of Lighthouse Digital comments, "This is a very exciting acquisition for us. We've developed a 360 degree digital media approach to engage with all digital media platforms and boost Appletiser's online digital media presence. This will not only add value to Appletiser's successful marketing mix but will assist them to further penetrate the soft drink consumer market. We look forward to guiding Appletiser's media strategy as they continue to build their online community."

As digital media partners, Lighthouse Digital has been tasked with broadening Appletiser's digital media environment to not only encourage communication with its consumers but to drive traffic to Appletiser's website and online community where they can share anything from party ideas, experiences and recipes to health and lifestyle tips.

"We are delighted to be working with Lighthouse Digital at the start of a brand new campaign for the Appletiser brand. They bring a new dimension to our media mix with new and exciting thinking in the digital space", says Andrea Shuttleworth, Marketing Manager of Appletiser's Africa Asia and Pacific regions.

16 Aug 2011 12:57

<<Back





LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.