Aaron van Schaik, Managing Director of Lighthouse Digital comments, "This is a very exciting acquisition for us. We've developed a 360 degree digital media approach to engage with all digital media platforms and boost Appletiser's online digital media presence. This will not only add value to Appletiser's successful marketing mix but will assist them to further penetrate the soft drink consumer market. We look forward to guiding Appletiser's media strategy as they continue to build their online community."
As digital media partners, Lighthouse Digital has been tasked with broadening Appletiser's digital media environment to not only encourage communication with its consumers but to drive traffic to Appletiser's website and online community where they can share anything from party ideas, experiences and recipes to health and lifestyle tips.
"We are delighted to be working with Lighthouse Digital at the start of a brand new campaign for the Appletiser brand. They bring a new dimension to our media mix with new and exciting thinking in the digital space", says Andrea Shuttleworth, Marketing Manager of Appletiser's Africa Asia and Pacific regions.