HTC South Africa turns to Lighthouse Digital for digital media guidance

Lighthouse Digital announces a new partnership with HTC South Africa acting as their digital media agency. With various exciting product launches expected to ignite enthusiasm amongst South Africa's mobile trendsetters during the coming year, Lighthouse Digital is strategically positioned to guide HTC South Africa's digital media expansion.
"Our partnership with HTC South Africa could not have come at a more perfect time for us. We understand HTC's objectives and are eager to explore the capabilities digital media offers, to grow their brand. We plan to apply our holistic 360 degree digital media approach, which includes digital media strategy, buying, planning, campaign management and tracking and analysis for display, search, email, mobile media and social media. Incorporating this to all upcoming campaigns will certainly extend HTC's amazing brands and products to an even wider audience. We are very excited about this new partnership and to seeing how we can develop the brand and its community online," says Aaron van Schaik, Managing Director of Lighthouse Digital.

"We are placing a lot of emphasis on online and social media with our new range of smartphones and as such, our digital media strategy requires the utmost attention," says Regardt van der Berg, Head of PR and Communications at Leaf International, HTC's South African partner. "Lighthouse Digital has made this task so much easier."

Founded in 1997, HTC is one of the fastest-growing companies in the mobile sector and has achieved remarkable recognition over the past couple of years. HTC's product portfolio offers easy-to-use solutions that embrace the full range of mobile multimedia resources, wireless anytime and Internet on the go. HTC continually develops smart new devices that empower users on the go, providing more freedom in the way they live their lives.

For more information on Lighthouse Digital please go to http://www.lighthousedigital.co.za/.

20 Apr 2011 12:35

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