This and all other upcoming campaigns will apply innovative strategies that incorporate multiple channels including display, search and email. These will ensure that Plascon is optimally positioned within the digital media landscape and set apart from its competitors.
Steve Waidelich, General Manager of Lighthouse Digital
says: "The Plascon Product of the Year campaign posed an exciting challenge for Lighthouse Digital. Balancing the brand impact of the online ads and the direct response element meant we had to implement a multi-layered campaign that included rich media video ads and Homepage Takeovers that synchronised with the Search Engine Marketing campaign."
Lighthouse Digital adds Plascon to its list of highly esteemed brands in the automotive, FMCG, retail and wholesale, finance, aviation, telecommunications, and cosmetics sectors. Lighthouse Digital is an independent online media agency that offers a results-driven, integrated service offering that encompasses digital media planning, tracking and analysis for display, search, email and mobile media. By combining knowledge, technology and strategy with powerful buying partnerships, Lighthouse Digital applies strategy that is targeted and cutting-edge to meet clients' objectives and ensure a maximum return on their advertising investment.