Lighthouse Digital has been appointed by Initiative Media as digital media partner to develop, implement and manage its full digital media offering.
As digital media specialists, Lighthouse Digital will provide a full service offering to Initiative Media's esteemed list of blue chip clients including Investec, South African Breweries and Avis. This service will encompass digital media strategy, planning, buying, tracking and analysis across multiple channels such as display, search, email and mobile media.
“This partnership is a major achievement for Lighthouse Digital and we look forward to demonstrating our core service offering to Initiative Media's blue chip client portfolio,” says Aaron van Schaik, Managing Director of Lighthouse Digital.
Lighthouse Digital's progressive approach to the expanding digital landscape combined with their strategic application of innovative digital tactics and powerful buying partnerships is set to compliment both Initiative Media's media strategy and Lighthouse Digital's repute as a dynamic and results-driven digital media specialist.
“Our strategic partnership with Lighthouse Digital gives all our clients access to the best of digital strategy and planning in South Africa. Our new partnership will be called Lighthouse Digital @ Initiative Media - with it's own logo and a team based at the Initiative Media Johannesburg office, “says Marc Taback, CEO of Initiative Media.
Lighthouse Digital is an independent online media agency that offers a results-driven, integrated service offering that encompasses digital media planning, tracking and analysis for display, search, email and mobile media. By combining knowledge, technology and strategy with powerful buying partnerships, Lighthouse Digital applies strategy that is targeted and cutting-edge, meeting clients' objectives and ensuring a maximum return on their advertising investment.