Aviation giant, Air France KLM, has appointed Lighthouse Digital to manage their digital media campaign for the next 12 months.
The campaign aims to increase awareness of the airline's websites and online reservation services, as well as position Air France KLM as economical alternatives to other international airline carriers out of South Africa. Ultimately, the campaign will help to increase online sales as wells as expand the airline's current databases.
Says Aaron van Schaik, Managing Director of Lighthouse Digital: “There are a number of industries that do incredibly well online and travel is one of them. We are looking forward to working with Air France KLM to achieve the objectives set out for 2010.”
Most digital landscapes, and especially travel and tourism, are fraught with limited marketing opportunities. Therefore, not only is finding strategic ways to distinguish Air France KLM from competitors a priority for Lighthouse Digital, but also gaining direct access to its broad target market consisting of male and female, business and leisure travellers.
Lighthouse Digital is an independent online media agency that offers a results-driven, integrated service offering that encompasses digital media planning, tracking and analysis for display, search, email and mobile media. By combining knowledge, technology and strategy with powerful buying partnerships, Lighthouse Digital applies creative strategy that is targeted and cutting-edge meeting clients' objectives and ensuring a maximum return on their advertising investment.