Email marketing service provider GraphicMail will be at this year's Marketing Indaba, which returns to the CTICC from 9-10 May following its initial success in 2011.
The two-day conference and expo offers a focused program with updated industry information on important topics to inspire, inform, focus and connect South African business people and communications professionals.
With today's tough and turbulent economic climate and an unstoppable digital revolution, marketers are struggling to decide what tools and tactics really work.
In keeping with this year's conference theme of 'Cutting through the clutter to maximise marketing strategies', GraphicMail will be at the Indaba to present an informative two-hour practical session, packed with email marketing tips, best practices, case studies, global trends and creative ideas.
Members of the Cape Town-based company will be taking to the stage to share industry insights, showcasing and analysing client newsletters and e-flyers as examples that anyone can learn from to help improve their email campaign successes.
Says Barbara Ulmi, Marketing Director at GraphicMail: "In our marketing department we view the benefits of engagement through case studies, personal feedback and open workshops as being far greater than having long monologues and solitary expo stands that don't offer the same level of opportunity to learn via interaction."
Attendees will have the valuable chance to meet and question GraphicMail's marketing and design team in person to exchange industry wisdom with them.
Participants will receive real-world advice and be able to network with other marketing peers; to compare notes on how they're addressing today's emailing challenges and about how to effectively integrate it into a multi-channel strategy appropriate to the South African market.
To promote greater industry involvement by users of their hosted email marketing solution, GraphicMail has given away four free passes for the full conference and expo to South African clients.
Those present at the Marketing Indaba can also expect to see an exciting line-up of speakers and other workshops covering an array of marketing topics; from strategy and management to traditional media and digital platforms, the latest developments and offerings in advertising, marketing, technology, communication, printing, customer relations, promotion, packaging and more.
During GraphicMail's workshop, global industry case studies will be discussed as well as examples from the live audience, which can be submitted prior to the Indaba by contacting the company via .