Marc Seymour, CEO of iGroup, says that although the systems behind the website are complex and intricately developed, the website itself has been presented to the customer in a simple and usable way. "The system has seven integration points and is the only site in South Africa, at this time, to integrate directly to SABC for online TV licensing verification and purchasing."
HiFi Corp has strategically repositioned itself to offer customers something more and envisioned a website that offers customers a digital branch experience and lives up to the new brand promise - 'switched on'. Apart from the first online SABC TV license integration the website's defining features include: integration into multiple supplier systems, delivery mechanisms, good quality product information and imagery, Credit and Debit card payment options, bank grade security systems as well as automatic web specific promotions and notification facilities.
"Not only can customers browse, compare products and now purchase a valid TV license online by means of SABC licensing integration and ID upload and verification facilities, soon they will be able to use an SMS or in store facilities to check their TV license status prior to purchase as well.
"The HiFi Corp site is a fantastic example of iGroup's understanding of business rules, security, process flows, payment mechanisms and logistics needed for a successful e-commerce system." said Seymour.
Additional features include in store dashboards, wish lists, compare functionality, brand-specific pages, social integrations, surveys and more. The site also enhances user registration and sign-in. Superior searchability and easy navigation is sure to make the HiFi Corp site a massive hit with South African consumers.
HiFi Corp wanted a site that offer users flexibility and choice and that is of world class standard. "This site has already been labelled as a world class e-commerce system and is testimony of the capabilities of team iGroup to deliver world class industry leading sites. We are proud to have assisted HiFi Corp to take the lead in integrated e-commerce system website offering in South Africa." concluded Seymour.
