P and P Content's well known suite of practical PR workshops is benefitting practitioners in the industry, as they focus on real projects and issues, as well as introduce industry players to new trends and ideas.
The workshops are a series of three stand-alone, interactive modules held over three days, run by leading PR practitioners and industry specialists.
According to Trish Pichulik of P and P Content, feedback from the delegates has been incredibly positive. "They love the intimate, workshop atmosphere, and enjoy sharing ideas and networking with other like-minded PR practitioners.
"The focus of 'The Power of the Press Release' and 'PR Global Plan' is on real projects, so delegates bring along contemporary work, be it several press releases or a PR strategy, which we roll out during the day. The idea is go home with projects that you can roll out to the market, which means that the workshops pay for themselves."
The third workshop which was recently introduced, 'Understanding the Media', facilitated by Beverley Houston, has not only been well attended by PR practitioners, but by people across a broad range of industries who need to interface with the media as part of their portfolio.
A top journalist or editor spends an hour with the delegates during the afternoon and explains the ins and outs of how to handle the media, and answers any pressing queries about the do's and don'ts.
Dates for Johannesburg and Cape Town are: 'Understanding the Media' on Tuesday, 16th October in Joburg; Friday, 9th November in Cape Town; 'Power of the Press Release' on Wednesday, 17th October in Joburg and Monday, 12th November; 'PR Global Plan' on Thursday, 18th October in Joburg and Tuesday 13th November.
Early booking is essential as the workshops are small and accommodate from 5 to 8 people.
For more information, go to www.pandpcontent.co.za and link to ‘Workshops' or call Simon or Trish on 011-883 5806 or email: