BrandsRock maintains momentum

It is one thing to sign a client and jump from the blocks with a bang - quite another to maintain the necessary momentum to keep their brand top of mind in a highly competitive marketing environment. At BrandsRock we take the long view and go the distance to ensure that the brands in our stable remain culturally relevant and visible at all times.
Here's what we have been up to lately:


PUMA®


Cape Town is home to the annual Old Mutual 2 Oceans Marathon and half marathon, which together attract no less than 25 000 runners each year. As official technical sponsor to the Two Oceans marathon, PUMA® used the popular lifestyle event to encourage consumers to engage with the brand on various levels.

BrandsRock assisted by:
  • Providing and directing a team of enthusiastic and professional PUMA® activators to man the retail store and activation space that formed the main hub of the Two Oceans Expo that took place at the Goodhope Centre between 4 and 6 April. These activators assisted visitors in taking part in the PUMA® Faas Speed test, allowing them to challenge the 44.17km/h record speed set by the world's fastest man, Usain Bolt, on a custom made 20-metre indoor sprint track. Once they had given it their best shot on the track, all the participants got to perform their version of the iconic "Bolt pose" alongside the official speed clock as their photo was taken and printed out on the spot and e-mailed to them to share with friends. Some participants were quick enough to qualify for bronze, silver and even gold medals based on their speed on the track, which entitled them to special discounts at the PUMA® expo store.

  • Providing and directing a team of official PUMA® cheerleaders at the Two Oceans Trail Run start at the University of Cape Town early on Friday morning and at the Two Oceans International Friendship Run at the V&A Waterfront later that same morning.

  • Providing and directing a team of official PUMA® cheerleaders at the start and near the finish of both the ultra- and half-marathons on the Saturday.
Get a look at some of the action by viewing the video on our Puma page.


Harley-Davidson® SA


When two new bike models were added to the Harley-Davidson® family in February 2012, BrandsRock was tasked to create an engaging Demo Ride campaign to encourage people to visit dealerships to take a test ride on the new Softail Slim and the '72.

Our creatives put together a campaign comprising of a series of print ads, web banners, in-store posters, as well as an interactive website page that were tailored to entice would-be riders to 'Take a Ride on the Wild Side'.

The response to the campaign has been phenominal and we are proud to continue our involvement with this iconic brand. See more of the work on our Harley-Davidson page.


B-WELL Canola Oil


As one of the most recent additions to the BrandsRock client family, the fine folks at B-WELL Canola Oil recently challenged us to pull off the branding of the first B-WELL Canola Oil tanker truck in record time.

Against all odds our team and our production partners succeeded in having the truck dressed and on the road within the extremely tight confines of one working week (this process normally takes around a month).

View more pictures on our B-WELL Canola Oil page.


Keep an eye on our website to see what we get up to next.

25 Apr 2012 08:52

<<Back





LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.