Son gets the mix right!

The Coloured communities of the Cape are often stereotyped. "To understand this diverse and dynamic market you need to experience it," commented Mark Herman, General Manager of the Cape's largest selling daily newspaper - Son. The Ads24 and Son team recently invited 36 of the country's leading marketers and media decision makers to join them for an insightful immersion into this burgeoning market.

The delegates enjoy the District Six Museum
The two-day experience began with a visit to the historical District Six and Bo-Kaap areas. This was followed by a trip through Mitchell's Plain. Arriving at the Promenade Mall, in the heart of Mitchell's Plain, the delegates were introduced to the fusion clothing fashions of designer Craig Native.

Later they shared dinner with leading SA chef Reuben Riffel in picturesque Franschhoek. The following morning the delegates were introduced to young wine-making protégé Tamsyn Jeftha at Hartenberg Wine Estate.


Craig Native Fashion Show

Hayley Elwen (Federal Mogul)
Each of the presenters is an example of the young and successful role models that are inspiring the Coloured community. They spoke from the heart about their background and the current consumer trends affecting their life.

Mark Herman added, "By understanding the Son's readers our clients can unlock the R35 billion market opportunity they represent." In reply, one of delegates, Elsabe van Zyl from the Spar Group, commented, "Not only did this experience give me a far deeper understanding of this community, but the Son team went out of their way to make every aspect of the event a highly memorable experience."


Elsabe van Zyl (Spar) Claire Rood (Upstream)

Diran Adenugba (Mediacom) takes in the view

Craig Native, Sharmila Ragunanan (Ellerines), Reuben Riffel

Laura Bisset (Mindshare), Linda Gibson (Ads24), Shirley Franz (Mindshare)

Reuben Riffel prepared a signature menu for the guests

Colourful Bo Kaap


8 Jun 2012 10:30

<<Back





 
More options