As Le Creuset South Africa looks to increase its footprint throughout the country the partnership between these two companies was an obvious step forward in a market which is becoming increasingly digitally driven.
One Digital Media will be rolling out a digital network which will showcase Le Creuset's fabulous products with a variety of rich images as well as unique video footage.
Andrew Ridl (ODM CEO) said: "We are incredibly excited at the prospect of working with Ben and Jamie Paine at Le Creuset as they have such a passion for their brand and for doing things right!"
As a market leader One Digital Media is uniquely placed to offer a hardware and software solution which seamlessly integrates with the image of the Le Creuset brand.
Ridl highlighted the fact that Le Creuset is utilising the new ODM Nimbus Media Cloud Software which allows them to build a Le Creuset digital library in the cloud, define a media strategy per store and then schedule the media to each store or group of stores.
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