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Maximizing the potential of digital menu boards with Dayparting

Dayparting is the practice of dividing a day into several segments and directing different forms of programming , advertising or marketing material to each segment. One Digital Media is all about the bigger picture, especially when it comes to optimising your visual marketing goals.
In the same way traditional broadcast marketers apply the practice of dayparting on radio and television networks, in- store digital menu boards can be utilised in the same way. Just as audiences for radio and television changes throughout the day or week, visitors to Quick Service Restaurants (QSR’s) change and the menu items that are of interest to them change as well e.g. breakfast items are popular in the morning, more substantial but light meals for lunch or family type meals for the evening.

Maximizing the potential of digital menu boards with Dayparting

By using specially designed in-house software offered by One Digital Media, digital menu boards have the flexibility to suit your strategy.
Digital Menu Board Scheduling Strategy should serve the needs of your; clients, marketing team as well as your operational team.

At One Digital Media we deliver turnkey solutions and in-depth content strategies to best meet your visual marketing goals. Dayparting can also be put in practice with digital signage solutions like corporate information, sales marketing and brand awareness screens.
16 Jan 2017 14:38

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