The centrally controlled digital signage display network will enable Le Creuset to simultaneously create awareness of brand promotions, in-store specials and product launches while showcasing its brand story to shoppers.
The digital solution has been rolled out in 19 venues across the country with more to come before the end of 2013.
This unique solution will allow Le Creuset's marketing department to swiftly alter content displayed within any store via the organisation's head office in Cape Town. ODM's Nimbus Media Cloud software, which operates as the foundation for this solution, is web-based and can also be accessed by specific stores to run store/region specific promotions.
"Essentially we are building a digital library defined by custom media strategies and with scheduled displays for each store or group of stores. It was important to ensure a seamless integration of the hardware and software applications with the Le Creuset brand imagery such as photographs and video footage in a project of this scope," said Andrew Ridl, One Digital Media CEO.
As Le Creuset South Africa looks to increase its footprint throughout the country the partnership between these two companies was an obvious step forward in a market that is becoming increasingly digitally driven.
"Le Creuset is a world renowned brand synonymous with pure quality, style and delicious dinner parties. We are proud to be associated with the brand and we are excited about this project," concluded Ridl.
One Digital Media (ODM) provided display technology to 19 Le Creuset stores for synchronised brand digital signage