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SA's youths particular about clothes, cars, everything 'cool' at Sunday Times Generation Next Awards

The much anticipated Sunday Times Generation Next Awards ceremony, now in its ninth year was held at the Nu Metro IL Grande cinema at Montecasino in Johannesburg. South Africa's most popular products, brands, celebrities, and sportsmen and women - as voted by six thousand youths aged 8 to 22 - were awarded at the spectacular event. Hosted by the exuberant 5fm DJ Poppy Ntshongwana, the entertainment included a live performance by rap prince, AKA, a special performance by dance crew, Artistic Intelligence (one of the hot contenders in the Red Bull Beat Battle), with DJ Nutty on the decks at the afterparty.
SA's youths particular about clothes, cars, everything 'cool' at Sunday Times Generation Next Awards
Trevor Ormerod, GM Advertising and Strategic Communications for Times Media, says, "The Generation Next Awards are always a highlight in the media and business calendar alike. It's always exciting and insightful to see how much brand loyalty already exists within children. They do, afterall, shape the products of the future."

The Generation Next Survey, covering 73 categories, was conducted by Hdi Youth Marketeers to gauge the influence of products and people in the lives of South Africa's youth. Importantly it highlights what they consider to be 'cool'.

While FNB (Coolest Bank), Blackberry (Coolest Cellphone), SAA (Coolest Domestic Airline), Vodacom (Coolest Telecomms Provider) and BMW (Coolest Motor Vehicle) continue to be firm favourites with youngsters, some interesting changes emerged. In the clothing brand category, newcomer Ama Kip Kip was voted Coolest South African Fashion Brand for 2013. Mr Price was voted Coolest Clothing Store taking the lead from Nike who in turn won the title of Coolest Clothing Brand, outdoing rival fashion label, Guess, who took the title last year.

Coolest Local Female Screen Star 2013, Minnie Dlamini, with HDI Youth Marketeer
Coolest Local Female Screen Star 2013, Minnie Dlamini, with HDI Youth Marketeer
Coolest Local Music Stars 2013, Micasa
Coolest Local Music Stars 2013, Micasa

For the first time in the survey, Metro FM beat 5fm to be voted Coolest Radio Station for 2013.

The Apple iPhone was named Coolest Hi-Tech Gadget, overtaking last year's number one, Blackberry. FIFA 13 was voted Coolest Console/Computer Game while Infinity was voted Coolest Chewing Gum - both being new categories introduced into 2013's survey.

The KFC Add Hope initiative was selected as the Coolest Community Programme for 2013, with Soul Buddyz in second place, and My School (Woolworths) edged into third.

MC and host, 5fm DJ Poppy Ntshongwana
MC and host, 5fm DJ Poppy Ntshongwana
Coolest Local Sportsman, Chad Le Clos, and Coolest Local Sportswoman, Natalie du Toit, with Generation Next
Coolest Local Sportsman, Chad Le Clos, and Coolest Local Sportswoman, Natalie du Toit, with Generation Next

Repeat winners in the brand categories include Spur (Coolest Eat Out Place), Engen (Coolest Petrol Station), Protea Hotel Group (Coolest Hotel Group), Apple (Coolest Computer Brand), Trace on DStv (Coolest Music Channel), Musica (Coolest Music Retailer) and Coca-Cola (Coolest Cold Drink).

South African swimmer and Olympic gold medallist, Chad Le Clos claimed another gold as Coolest Local Sportsman, and the ever-inspirational Natalie du Toit retained top spot on the podium as the Coolest Local Sportswoman.

The Generation Next Survey was conducted across seven regions, including Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape. For a complete list of category winners and survey methodology, please visit: www.TMAdRoom.co.za.


Overall Coolest Brand 2013, Blackberry
Overall Coolest Brand 2013, Blackberry
AKA entertaining the crowd at Generation Next Awards 2013
AKA entertaining the crowd at Generation Next Awards 2013

As part of the 2013 Generation Next campaign, the Sunday Times introduced its first Youth Photography Competition, open to youths aged between 8-23. The entries received to date formed part of the visual backdrop of the Generation Next Awards function, showcasing the talent of SA's budding photographers.

The photographic theme of the competition, centred around city life, extended into activations including fun photo booths, standees and green screen photo studios - all depicting city life in South Africa.

Look out for the winners of the photographic competition which will be announced on 16th June in the Sunday Times. To view an image gallery of the entries received visit www.gennext.co.za.

3 Jun 2013 11:43

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