Trevor Ormerod, GM Advertising and Strategic Communications for Times Media, says, "The Generation Next Awards are always a highlight in the media and business calendar alike. It's always exciting and insightful to see how much brand loyalty already exists within children. They do, afterall, shape the products of the future."
The Generation Next Survey, covering 73 categories, was conducted by Hdi Youth Marketeers
to gauge the influence of products and people in the lives of South Africa's youth. Importantly it highlights what they consider to be 'cool'.
While FNB (Coolest Bank)
, Blackberry (Coolest Cellphone)
, SAA (Coolest Domestic Airline)
, Vodacom (Coolest Telecomms Provider)
and BMW (Coolest Motor Vehicle)
continue to be firm favourites with youngsters, some interesting changes emerged. In the clothing brand category, newcomer Ama Kip Kip was voted Coolest South African Fashion Brand
for 2013. Mr Price
was voted Coolest Clothing Store
taking the lead from Nike
who in turn won the title of Coolest Clothing Brand
, outdoing rival fashion label, Guess
, who took the title last year.
Coolest Local Female Screen Star 2013, Minnie Dlamini, with HDI Youth Marketeer
Coolest Local Music Stars 2013, Micasa
For the first time in the survey, Metro FM
to be voted Coolest Radio Station
The Apple iPhone
was named Coolest Hi-Tech Gadget
, overtaking last year's number one, Blackberry
. FIFA 13
was voted Coolest Console/Computer Game
while Infinity was voted Coolest Chewing Gum
- both being new categories introduced into 2013's survey.
The KFC Add Hope
initiative was selected as the Coolest Community Programme
for 2013, with Soul Buddyz in second place, and My School (Woolworths) edged into third.
MC and host, 5fm DJ Poppy Ntshongwana
Coolest Local Sportsman, Chad Le Clos, and Coolest Local Sportswoman, Natalie du Toit, with Generation Next
Repeat winners in the brand categories include Spur (Coolest Eat Out Place)
, Engen (Coolest Petrol Station)
, Protea Hotel Group (Coolest Hotel Group)
, Apple (Coolest Computer Brand)
, Trace on DStv (Coolest Music Channel)
, Musica (Coolest Music Retailer)
and Coca-Cola (Coolest Cold Drink)
South African swimmer and Olympic gold medallist, Chad Le Clos
claimed another gold as Coolest Local Sportsman
, and the ever-inspirational Natalie du Toit
retained top spot on the podium as the Coolest Local Sportswoman
The Generation Next Survey was conducted across seven regions, including Eastern Cape, Free State, Gauteng, KwaZulu-Natal, Limpopo, North West and Western Cape. For a complete list of category winners and survey methodology, please visit: www.TMAdRoom.co.za
Overall Coolest Brand 2013, Blackberry
AKA entertaining the crowd at Generation Next Awards 2013
As part of the 2013 Generation Next campaign, the Sunday Times introduced its first Youth Photography Competition, open to youths aged between 8-23. The entries received to date formed part of the visual backdrop of the Generation Next Awards function, showcasing the talent of SA's budding photographers.
The photographic theme of the competition, centred around city life, extended into activations including fun photo booths, standees and green screen photo studios - all depicting city life in South Africa.
Look out for the winners of the photographic competition which will be announced on 16th June in the Sunday Times. To view an image gallery of the entries received visit www.gennext.co.za