Aligning to this global initiative, Staedtler South Africa
is encouraging kids to pick up their crayons and express themselves through art and creativity.
Schools (150) were identified and selected across three South African provinces (Gauteng, Western Cape and Eastern Cape) to receive colouring in sheets and posters and tasked with an exciting challenge - to match or top (through fundraising efforts) Staedtler's R1,000 donation to the Childhood Cancer Foundation SA (CHOC) on behalf of their school.
Youth specialists HDI Youth Marketeers will roll-out the campaign in schools over the month of May 2013.
Learners are encouraged to raise these funds through putting crayon to paper and bringing their drawings to life. Family and friends will then be asked to make a donation towards their colourful creation, and the school that goes on to collect the most funds for CHOC will win their school art class a complete makeover compliments of Staedtler!
The top participating schools who raise the most money for the World Kids Colouring Day charity campaign will also win great cash prizes and hampers.
"This is a great initiative for a good cause. I know our teachers and learners will get behind this. As a school we have a culture of supporting initiatives in our community" Mrs Varrie, Saxonwald Primary School, Johannesburg.
This awareness campaign was created in order for Staedtler to create awareness for this worthy cause. The objective is not only to raise as much aid as possible for CHOC, but also to encourage expression through creativity - with a focus on the local environment.
The colouring in competition is open to primary school learners, and all pictures need to be submitted by 15 June 2013!
Take a look at more competition details
, and for more information on CHOC foundation visit their website