Over 1000 youths have rated 10 of SA's most youth resonant marketing campaigns! Find out which way the vote went when this year's Khuza Study results are published, following the AdForum conference announcement in August!
HDI Youth Marketeers, who conduct the annual Khuza Study has shaken things up in 2012 and focused on a specific set of brands to produce unambiguous results about which TTL marketing campaigns have worked and which haven't - from the point of view of the youth market aged 8-22.
With an annual spend of R104b for under 23s in the past fiscal; it may just be time for marketers to consider the South African youth serious contenders for some of their advertising spend.
TV, radio or print? Perhaps a digital or outdoor campaign? Do you know which platform is best suited for the dynamic urban and peri-urban youth who is constantly in a state of continuous partial attention?
It's vital that brands leverage their marcomms initiatives to the fullest. Youth are not victims of marketing and advertising. They know what they want and are savvy enough to cut through the clutter, to pick out which marketing messages to consider.
HDI Youth Marketeers' MD Jason Levin says," Captivating youth for long enough to engage with your brand message is tough. So Khuza is invaluable to helping marketeers understand the triggers that make real connections with 8-22 years olds. This year's new methodology tests whole clusters of 10 brands'communication which makes it even more useful...and makes for some really interesting reading."
Take a look at the 2011 winners and see how accurately you can predict who's still got it [or not] in this year's Khuza Study.
The 2012 Khuza winners will be announced at the AdForum conference on Friday 3 August 2012, in Johannesburg.
To book your seat at this conference or for more information contact Marcia Minnaar on or 011 803 2040.