First on the bill, and on the eve of the Easter weekend, we celebrate the season finale of our first uMama Nami
roadshow, which took off in September last year.
uMama Nami, a pre-school platform, uses vibrant brand-funded material and an enthralling show to create bonding opportunities for mothers and their kids.
Created on the back of the success of the Mom & Me
programme launched in 2009, the programme is set on reaching an estimated 40 000 township and rural pre-schools in Gauteng and KwaZulu-Natal, this series has been a welcome addition schools, and has been well received across the board.
HDI managing director Jason Levin says, "Our partners Aquafresh, Ace Instant, Morevite and Oros have made magic possible in the schools we have visited. The after-effects of an uMama Nami show are at least as good as a visit from the Easter bunny.
HDI continues in its quest to keep the magic of Easter alive with two activations planned for the holidays!
Following the success of the December holiday Ben 10 and Friends
mall activation, we take it back to the mall, and team up with Eastgate
once again, to create an Easter experience for the kids aged two to 10. Easter at Eastgate with Eggbies
, is set to run from 5 to 9 April at the Eastgate Strelitzia Court.
This exciting event offers entertainment options that include hanging out at the viewing a live stage show, playing a few of the interactive games, or taking advantage of the action stations.
The extended shopping hours over the Easter long weekend also means that parents get to take it easy, and maybe even do some leisurely shopping...
In addition to that, this year HDI will roll out family entertainment at key Gauteng and Free State Pick n Pay
Hypers and supermarkets over the Easter weekend. The in-store celebrations will help make these Pick n Pay stores a more magnetic shopping destination for parents and their kids (under 12) with treats like face-painting, card-making, creative stations and other entertainment.
"Our Easter celebrations in flagship Pick n Pay stores are the first in a series focusing on special occasions. We'll keep young shoppers enthralled, while moms and dads get to do their thing, and then come and join in after their shopping." - Jason Levin
The first quarter of 2012 has seen a considerable amount of work done in our many schools' programmes, including the Always teen girls project, the field work done on uMama Nami, Dettol, and SAB You Decide
to name a few.
HDI has for 15 years
been focused on honing in, and becoming experts in what makes the African youth tick, and what mutually beneficial relationships they can build, to the end of fostering fun, educational experiences, which benefit our clients and members of the youth.
HDI wishes everyone a magic filled Easter holiday, as we look forward to creating even more of that magic in Quarter II of 2012!