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Home-grown youth marketing company celebrates milestone birthday

At HDI Youth Marketeers, we have the privilege of interacting with thousands of young South Africans and Africans daily. We are inspired by them, delighted by, challenged by them, and often touched by them. Being at the 'coalface of youthdom' means we get to meet some extraordinary kids and teens. And that's what we are celebrating as we turn 15 years old this November.
Home-grown youth marketing company celebrates milestone birthday
Home-grown youth marketing company celebrates milestone birthday
Home-grown youth marketing company celebrates milestone birthday
Home-grown youth marketing company celebrates milestone birthday
15 wishes, 15 great stories

In 2011, HDI South Africa has connected with over 3.5-million youth. But we have been at it since 1996 when ex-teacher, Liesl Loubser, formed a company that she believed could connect brands to youth for the mutual benefit of both, so we have reached many more young people than that. In that time, we have come across so many stories that have touched our hearts, that now we are going to reach out and help some of the most worthy youth behind those stories.

So we have trawled through our records and short-listed 15 great kid and teens. 15 young people whose circumstances and inspired approach to life has made us laugh, cry or gasp. We are talking to them now to see how we can make a wish of theirs come true on our birthday! And we'll be sharing those stories with you soon.

Made possible by you

Of course, no man is an island, and all of the work we do we do on behalf of some inspired clients and their great brands and companies. So we thank all the brands and partners who have helped get us to the 15-year mark. Your belief in us has allowed us to believe in them.

Special thanks to Pick n Pay, Reckitt Benckiser, Procter & Gamble, Coca-Cola, Turner Broadcasting, Tiger Brands, KFC and M-Net (and the ex-KTV) with whom we have had relationships of five years or longer. Your unwavering belief in youth inspires us!

9 Nov 2011 11:55

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