The Ben 10 at Gallagher Expo hosted in June this year for kids under 12, was a first for Gallagher Convention Centre. But it was also a world first - the first four-day expo of this scale for the Cartoon Network hero staged in the world.
“Congratulations on this fantastic award, and given the short notice everyone had it was a great team effort, just think what we can do next year as planning has already started!” says Alan Fenwick, Vice President Europe, Middle East & Africa Turner Enterprises.
Ben 10 is the number one Coolest Cartoon Show* according to SA kids and its fan base continues to grow. Gallagher and HDI Youth Marketeers saw the potential to develop a kid-centric expo centred on their favourite superhero and his alien force and bring them to life in a highly interactive and fun-filled way.
“We are very proud to represent Cartoon Network and Boomerang and this shows how, with effort, passion, and persistence, great things can happen in South Africa,” says Jason Levin, MD at HDI Youth Marketeers. *Sunday Times Generation Next 2009 brand preference study which polled the opinions of over 5,000 South African youths ages 8-22.