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South Africa's youth know who's tops

For four years running, young South Africa has voted Pick n Pay as the Coolest Grocery Store in the Sunday Times Generation Next Brand Preference Survey conducted by HDI Youth Marketeers and Monash University. Now, the international retail community has followed suit, by giving Pick n Pay the same kudos.
South Africa's youth know who's tops
On Tuesday the South Africa retailer was announced as The World's Best Retailer by international retail organisation, the National Retail Federation (NRF).

“It's a brilliant achievement for Pick n Pay. It is wins like this that make us so proud to be South African. It's also very gratifying to see that South Africa's youth are ahead of the curve: they identified Pick n Pay as very cool and very ‘stand-out' four years ago already,” added Jason Levin, MD of HDI Youth Marketeers.

South Africa's youth know who's tops
Pick n Pay represents much more than a grocery store to many young South Africans, largely because of its ongoing investment in uplifting local communities. One of Pick n Pay's boldest such initiatives, Pick n Pay School Club, was kicked off this month by youth market specialists HDI Youth Marketeers. The Pick n Pay School Club offers schools a partnership with the corporate world through much needed educational assistance. It is the largest version of the five-year-old project to date, with over 1,800 schools receiving free curriculum-aligned educational material in 2009. The initiative is funded by Pick n Pay and five other iconic South African brands.

“Pick n Pay has occupied an iconic status in the South African brandscape and, most importantly, in the hearts and minds of the South African community. We have always believed our role to be that of the ‘customer champion' and our challenge is to build on this heritage but as relevant and compelling for South Africans today, starting with the youth. It is great to be acknowledged on the international stage with this accolade,” says Paul Tilly, Marketing Manager, Pick n Pay.

Over 1.3 million learners across the country will benefit from the Pick n Pay School Club material that is designed to make the learning process more fun and engaging. “We loved the worksheets the most - they encourage us to be more interactive with the learners and it's easy to integrate into our curriculum,” says Faeeza Sallie, teacher at Bosmont Muslim School.

16 Jan 2009 17:06

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