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Sunday Times Generation Next Awards 2008

Every year the Sunday Times Generation Next event brings together the top dogs in the youth marketing space to announce the year's coolest brands as polled in an extensive brand preference study of urban South African youths between the ages of eight and twenty-two years of age.
Sunday Times Generation Next Awards 2008The study is conducted by HDI Youth Marketeers in partnership with Sunday Times and support from Monash South Africa.

Last night at the fourth annual Awards ceremony the who's who in the industry (including a few costume-clad characters from Cartoon Network and Chicky KFC) gathered at Montecasino to find out which of them are considered über cool by South African Youth. Yes, these are the brands they admire, the ones they love and the ones they want to buy when they have their own money to spend.

An opening performance by the 2007 winners of SABC's ‘Famous' talent search, Atom, set the mood for the much anticipated event on the local youth calendar. In keeping with the spirit of urban cool, MTV Base presenters, Sizwe and Fix, took to the stage to announce this year's coolest of the cool.

Adding more excitement to this year's event line-up was Sunday Times editor, Mondli Makhanya, who dished out the prizes of the lucky draw which included: 3 x R1,000 Billabong gift vouchers; an Apple iPod and a Samsung J750 cellphone with stylish 3G slider and Google search function.

Enver Groenewald, General Manager, Advertising Revenue and Strategic Communications at AVUSA Media gave those in the audience the low-down on the importance of Sunday Times Generation Next Study and its value to marketers.

Also making an appearance on stage was two of the members from HDI Youth Marketeers Junior Board of Directors (JBoD), Nicky Rawhani and Alma Dlamini. These two lively and opinionated brand-savvy individuals represent a group of hand-selected individuals (tweens, teens and young adults) that were also present at the event. These key influencers in their peer groups keep HDI informed of the latest trends unfolding and erupting in the forever-changing youth space. At last night's event, marketers and industry professionals had the opportunity to meet these youngsters - the youths who critique and rate them - face-to-face. Generation Next 2009 here we come!

Results

COOLEST BANK
1 ABSA
2 FNB
3 Standard Bank

COOLEST COMPANY
1 BMW
2 Coca-Cola
3 Nike

COOLEST BRAND
1 Coca-Cola
2 Billabong
3 Adidas

COOLEST BRAND SLOGAN
1 Just do it-Nike
2 It's finger lickin' good-KFC
3 I'm loving it-McDonald's

COOLEST FASHION & ACCESSORY STORE
1 Edgars
2 Billabong
3 Identity

COOLEST HOLIDAY DESTINATION
1 Cape Town
2 Durban
3 Drakensberg

COOLEST GADGET
1 Apple iPod
2 Playstation 3
3 Xbox 360

COOLEST COMPUTER
1 Apple Mac
2 Samsung
3 LG

COOLEST CELLULAR PHONE
1 Samsung
2 Nokia
3 Sony Ericsson

COOLEST MOTOR VEHICLE
1 BMW
2 Hummer
3 Ferrari

COOLEST TV SOAPIE
1 Generations
2 7 De Laan
3 Rhythm City

COOLEST MUSIC CHANNEL ON TV
1 321 MTV
2 322 MTV Base
3 320 Channel O

COOLEST RADIO STATION
1 5FM
2 94.7 Highveld Stereo
3 Metro FM

COOLEST SNACK
1 Doritos
2 Lays
3 Simba Chips

COOLEST EAT OUT PLACE
1 Spur
2 Wimpy
3 Nandos

COOLEST FAST FOOD OUTLET
1 KFC
2 Debonairs
3 McDonald's

COOLEST SHOPPING MALL
1 Gateway Theatre of Shopping
2 Canal Walk
3 Sandton City

COOLEST CHOCOLATES
1 Nestlé Aero
2 Nestlé Bar One
3 Ferrero Rocher

COOLEST SWEETS
1 Chappies
2 Pin Pops
3 Manhattan Sour Worms

COOLEST COLD DRINK
1 Coca-Cola
2 Fanta
3 Red Bull

COOLEST GROCERY STORE
1 Pick n Pay
2 Woolworths Food
3 Spar

COOLEST CD STORE
1 Musica
2 Look & Listen
3 Game

COOLEST NEWSPAPERS & SUPPLEMENTS
1 Sunday Times
2 Daily Sun
3 Sunday Times Magazine

COOLEST WEBSITE & SNS FACILITY
1 Mxit
2 Google
3 Facebook

COOLEST BREAKFAST CEREAL
1 Kellogg's Coco Pops
2 Kellogg's Corn Flakes
3 Jungle Oats

COOLEST TECOMMUNICATION PROVIDER
1 Vodacom
2 MTN
3 Cell C

COOLEST BRAND CHARACTER
1 Chicky-KFC
2 Mo the Meerkat-Vodacom
3 Simba The Lion-Simba Chips

COOLEST KIDS TV BLOCK
1 Disney Channel
2 Cartoon Network
3 YOTV

COOLEST MAGAZINE (MALES)
1 FHM
2 Car
3 Speed & Sound

COOLEST MAGAZINE (FEMALES)
1 Seventeen
2 heat
3 TeenZone

COOLEST REALITY TV PROGRAMME
1 Fear Factor
2 America's Next Top Model
3 Amazing Race

COOLEST MAGAZINE / CHAT PRORAMME ON TV
1 The Oprah Winfrey Show
2 The Tyra Banks Show
3 Top Billing

COOLEST BRAND ICON
1 David Beckham-Adidas
2 Beyonce-Emporio Armani, Diamonds
3 Tiger Woods-Nike

COOLEST CARTOON SHOWS
1 Sponge Bob Squarepants
2 Ed, Edd & Eddy
3 Kim Possible

visit www.thetimes.co.za for a full list.

22 May 2008 15:23

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