|Kim Mukhram, Finance Executive||Bruce Smith, Customer Solutions Executive|
|Liezl Jansen van Rensburg, Operations Executive||Cuma Pantshwa, Youth Solutions Executive|
A new development in the structure includes a move for HDI’s Cuma Pantshwa to the role of Youth Solutions Executive. Cuma previously played the role of Client Satisfaction and Stakeholder Director. This new role was created as part of HDI’s reaffirmation of their position as the most connecting and connected youth marketing agency on the continent. The four will assume their roles in May 2018.
This year HDI celebrates 21 years in the youth solutions space. The proudly South African agency also sees 15 years of the Sunday Times Generation Next study, which launches in youth month this year, where over 75 categories of the coolest brands will be named. The Sunday Times Generation Next study is the country’s largest consumer and marketing youth study in the country, and probes the hearts and minds of over 7,000 young South Africans across seven provinces annually.
“HDI remains insights-driven and in the latest move, we plan to shoot the lights out in crafting our offering to brand owners. We also plan to be digital-first agency in a mobile world,” says HDI’s CEO, Bongani Chinkanda. “I am absolutely confident that the timing of these moves is crucial in landing our vision, and also illustrates our commitment to grow and nurture future leaders – a topic very close to my heart.”
With 21 years of experience under the belt, HDI passionately helps brands make meaningful, measurable and magical differences in the lives and fortunes of youth. HDI works to connect brands to youth for the mutual benefit of both, and the company has developed specialist ways of connecting with this market in the schools, malls, communities and digital playgrounds of urban and rural South Africa. Since 2009, HDI has been doing the same thing in East and West Africa.