Bongani started his career over a decade ago at Unilever, where he discovered his passion for marketing. He then went on to pursue the world of business through starting his own Dzuwa, a small agency which played in the mass market space.
With years of experience under his belt, including a stint at another Johannesburg agency, Bongani joined Elevator as the Business and Strategy Director, before moving into the role of CEO at HDI Youth Marketeers.
Driven by creativity and a steep belief in exploring new and innovative ways of staying ahead of the curve, Bongani aims to maintain and develop the growth mandate of HDI Youth Marketeers. One of the ways in which this will be done is through capitalising on media and digital trends – including AR, VR and MR (mixed reality). “It’s important to dominate the digital space and focus on very particular audiences, as specialists in the youth space,” says Bongani. Bongani also confirms his commitment to further integrating HDI into the TBWA group, as well as entrenching the organisation’s footprint on the African continent, adding, “Disruption is in our DNA, it’s who we are, and not just what we do.”
In his tenure at HDI Youth Marketeers, Bongani intends to widen the youth narrative, and participate in important youth conversations. In fact, he admits to being quite staunch in his beliefs around youth education, access to opportunities, and the role that brands can play in this space. “Meaningful businesses are the only businesses that stand a chance in the modern-day economy. Studies found that meaningful brands have outperformed the stock market by 206% over the last 10 years,” he says.
According to Bongani, transformation is not just about evolving the face of marketing, but also about improving and adapting the way we think. “Not only as South Africans in the local landscape, but also as contributing global citizens. It’s about finding disruptive ways of maximising our outputs, whilst remaining cognisant of the economic and political climate that we play in,” he adds.
“We are very excited to have Bongani on board and look forward to taking full advantage of his experience and skill set,” says Cuma Pantshwa, Client Service and Stakeholder Relationship Director at HDI Youth Marketeers. About HDI Youth Marketeers
With 20 years of experience under the belt, HDI passionately helps brands make meaningful, measurable and magical differences in the lives and fortunes of youth and families. HDI works really hard to connect brands to youth for the mutual benefit of both, and the company has developed specialist ways of connecting with this market in the schools, malls, communities and digital playgrounds of urban and rural South Africa. Since 2009, HDI has been doing the same thing in East and West Africa.