The Pick n Pay School Club is one of the largest public-private educational platforms in South Africa which supports 2,500 primary and high schools nationally as part of its objective to help improve the state of education in South Africa. The Club reaches over 1.8 million learners, parents and guardians annually and has been providing educational content to schools across South Africa for the past 10 years. The Pick n Pay School Club helps to foster an environment where children can experience creativity and explore a variety of life skills.
Through the partnership with Nestlé SMARTIES, the Club distributes material to 1,900 primary school learners nationally and centres around the SMARTIES Box-A-Thon campaign, themed "SMARTIES Smonster", aimed specifically at inspiring out-of-the-box thinkers and nurturing creative talent from an early age.
This campaign challenged children to get their creative juices pumping. To participate, children used their empty SMARTIES boxes to create their very own Smonsters and then uploaded photographs of their entries to the competition mobi site, www.smarties.mobi
"In this way, learners are given the opportunity to broaden their creativity, encouraging them to express themselves even more," said Zanele Mthethwa, Marketing Manager for Confectionery Business at Nestlé South Africa.