Launched in 2008 as a limited edition, Cashew and Coconut captivated South African chocolate lovers with its combination of crunchy nuts and crispy coconut pieces enrobed in creamy Dairy Milk chocolate. The range was so popular that it sold out to the trade in one week. In 2009 the flavour returned once again to tempt chocolate lovers but only for a limited period.
Over the past two years, hundreds of consumers contacted Cadbury to tell us just how much they loved this flavour and that they would love to see it in stores once again. Some consumers were even prepared to ‘toi toi' to bring it back when they could no longer find it in store. This year due to huge consumer demand, Cashew and Coconut is set to bring consumers even more joy as the flavour returns permanently.
“The range has been enormously popular with our local chocolate lovers and the fact that they take the time to write or call Cadbury tells us just how much they love new editions and flavours. Cadbury takes all consumer requests very seriously and we are pleased to be bringing even more joy to our consumers this winter by reintroducing this popular flavour,” says Greg Banach Cadbury Category Leader: Chocolate.
Consumers will also be delighted that the Cashew and Coconut flavour will be launched with a new look as Cadbury Dairy Milk's refreshed packaging brings the product in line with the new global design.
Cadbury Cashew and Coconut will be available nationwide from May 2010 for a recommended selling price (RSP) of R10.49.
Now that's a glass and a half full of joy!