The new spot saw Suburban working once again with worldwide agency of the year 2005, TBWA/Paris and it was familiar territory collaborating with the team that Miles worked with on his Cannes Award winning PSA for charity AIDES.
The commercial opens in the atmosphere where seeded clouds are bristling with impish raindrops. They, with raptor-like vision, spot a spanking new Nissan Micra driven by the requisite French belle and issue forth, careering towards the car and "open" sunroof. In what looks more like a watery wolfpack, the droplets tail the car through the city. Unperturbed the female driver blissfully winds her way through the streets unaware of the "aqueous exocet" locked in on her cars dry interior. Cut to the droplets splatting against the glass sun roof, bewailing the trickery of Nissans first automatic glass sun roof!
Marianne Fonferrier and Ghislaine De Germon, creative team from TBWA/Paris were inconsolably happy with the results and working with Miles again, "Once again Suburban Films did a very good job and once again working with you has been a great experience ! The thing that is even more fantastic is that everybody seemed happy: the client, the production, the TV production, the account managers! (but we are the happiest!)."
Mathieu Jacobs of Banc-Public Paris, who was SFX supervisor on the shoot, reveals the method behind the post orchestrations, "For this project the difficulty was the timing so we couldn't use 3d effects. Miles shot the water drop elements at high speed - 800 frames/second and I used these elements for the 2D compositing. This was for all the close up shots, but for the wide ones we used a particle generator in flame and the faces were drawn onto the live action drops."
Linda Notelovitz Executive Producer of Suburban Films was charmed with the result and relished the opportunity to showcase Suburban's world class skills - this spot is set to cause quite a stir when it breaks in Europe...