Avbob is the only burial society that offers free transportation of the deceased within South Africa*. Director Nomakhomazi reflects this unique service offering by portraying the subject matter in a sensitive and positive light.
“I was dealing with an intense subject, death, so it was important for me to communicate to the audience without depressing them. The message is true to African culture, the importance of coming home, being welcomed into a family."
With the “Coming Home” theme, Nomakhomazi dissected the story into three arcs. The first is the feeling of being welcomed into a family. The second is the waiting for that loved one to arrive and the third arc is the action of welcoming someone back home.
The composition is beautiful and each scene flows into the other seamlessly. Noma quickly formed a great working relationship with The Agency creative team, which lead to a free and easy collaboration during the entire process.
Jill Lotriet (Producer) from The Agency said: "It was an absolute pleasure working with Noma, her passion and dedication to her work is incredible.”
Client: Avbob Agency: The Agency Production Company: Sweet Spot Content Executive Producer: Linda Notelovitz Executive Producer Marketing: Loli Bishop Producer: Lauren Trevelyan Director: Nomakhomazi Dyosopu Creative Director: Bruce Anderson Art Director: Loyiso Twala Copywriter: Andile Khambule Agency Producers: Jill Lotriet & Puseletso Pokane Business Unit Director: Christa van Dyk Post-Production: Left Post Production Submitted By: Taryn Lopes; Marketing Executive;
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