From left: Matt Brink, Dave Meinert and Adam Livesey.
Suburban's Executive Producer, Linda Notelovitz Goodall believes Dave to have a distinctive visual style that is best explained as performance-based and often irreverent, always with a certain unique sensitivity to character. Dave is part of a new breed of young directors that attacks concept at its core.
At 25, Dave has already had solid experience in all forms of media and has had an interesting time along the way. He spent six months in a shack in Soweto and still isn't too sure why. Dave explains, "I just want to live in interesting times and it looked like a good place for it. Life happens at 25fps there and everyone has a story. It was tough at first to get respect from the locals, but now everyone calls me 'Skhokho' - it's the hard crust that sticks to the bottom of the pot of pap when you burn it. I still go back on weekends and visit old friends."
Everyone certainly does have a story and Dave invents, creative new ways to tell them. The Tobacco Action Group commercials appeal to the public to stop smoking. Dave pitched a winning treatment based on the concept of not smoking, because 'there are better ways to die' - i.e. drowning in vat of beer or getting smothered as thousands of shoes fall from the sky and land on top of you. This dry, comedic treatment makes its point quite simply and effectively, while evoking a chuckle from the audience.
Lowe Bull's Adam and Matt admire Dave as a Director, saying, "Dave has a great eye for detail and we loved working with him. We expect he'll be another Suburban legend."