In the truly competition-driven warzone of brand relevance and placing, the real heroes, the real soldiers of fortune, are the brand managers themselves. The Role of a Brand Manager
Brand managers are often likened to small business owners
because of the way in which they assume responsibility for a brand.
It is the Brand Manager's job
to understand and promote the brand's essence
, map out competitors, identify marketing opportunities
, and be able to effectively communicate the brand's unique selling proposition
. In short, they are expected to develop a brand promise
, make that promise, fulfil it, and maintain it. Market Research
Brand managers are required to guide market research
. This is no mean feat, as the process by which sound brand guidance is implemented follows a very specific and engaging protocol. This protocol is all-encompassing and takes into account the many shining facets of a working brand guide.
Brand managers set agendas, establish brand criteria, highlight media, analyse results and implement those results to develop a working marketing strategy
. This protocol then ensures that by combining these factors the strategy works to uplift the brand.
The resulting marketing strategy may call for a new campaign
, new products, or creating a new vision for the brand. The Brand Manager needs to also ensure that other functions such as promotions, market research, research and development, and manufacturing are coordinated to implement the chosen strategy
.Brand Reputation Management
Brand Managers are also responsible for brand reputation management
, ensuring that all aspects are seen in a good light by consumers. There are a number of online reputation management tools that can assist in monitoring the status of your brand
through your consumers' eyes.WRAPPA is a brand consultant agency
. Through competitor audits, identity and website design, brand activation, strategy and brand engagement programmes, WRAPPA brings a fresh and thorough analysis
to the development and management of any brand.Contact WRAPPA
Brand Consultancy today and make your brand work for you!