Internet marketers do pretty much the same thing - they just cure websites instead of people. Much like surgeons, Internet marketers diagnose the challenges faced by websites and repair them so that they can work properly. They also optimise your online presence for superior performance.
Another similarity between an ER and a digital agency is that both doctors and Internet marketers specialise in different aspects of their chosen career. Surgeons focus on different parts of the body while Internet marketers focus on different aspects of creating an online presence.
At Purple Cow, you get a crack team of specialised Internet marketers working on your website, ensuring that every component is working to the best of its ability. And what's more, you don't need medical aid to afford our services.
Click here for more information on our different areas of expertise.
What type of Internet marketing surgeon does your website need?With a little bit of consideration, it's really quite easy to identify which type of surgeon best describes each type of Internet marketer.
- Neurosurgeon / SEO Analyst - The brain is the intellectual centre of the human body. It speaks in a language that can be easily interpreted by your body so that it does what it's supposed to do. Similarly, SEO Analysts understand the language of search engines and can help to make sure that your website is not only communicating with Google, but that it's sending the right message. Without search engine optimisation, your website might as well be in a coma.
- Cardio surgeon / Copywriter - Your heart is what keeps the rest of your body alive. But more than that, it's the metaphorical centre of your emotions. While cardiothoracic surgeons specialise in physically repairing aortas, valves and vessels, copywriters harness the emotional potential of your website to convey a message to your target market. By tugging ever so slightly on the heartstrings, a copywriter can turn a cold-hearted Internet surfer into a loyal customer.
- Plastic surgeon / Designer - This comparison is a no brainer. Plastic surgeons occupy their time making people look good, whether it's through reconstructive surgery or a nose job. By the same token, web designers know how to make your website look its best without compromising SEO, Usability and Conversion best practices. With a nip here and a tuck there, your website could go from Betty White to Bridget Bardot.
- Orthopaedic surgeon / Developer - The backbone of your website is undoubtedly its code. What seems like gibberish to the average person is the skeletal structure of your brand's identity on the Internet. Broken links and cracked html can be frustrating for your customers and leave you with fractured sales figures.
Purple Cow Communications' team of Internet marketers includes a bona fide doctor of search marketing: Dr Eugene Visser. As one of the first people in South African to focus on SEO in his DTech in Information Technology, Dr Visser provides Purple Cow with a unique approach to Internet marketing that no other company in the country can offer.
Click here to get more information on Purple Cow's products and how they can improve the health of your website.
