Targeting both the South African value-added reseller community and sub-Saharan African markets, specialist IT distributor Duxbury has positioned itself as a premier provider of specialist networking solutions. Purple Cow will be using its extensive experience with bringing brands online to build on Duxbury's already impressive reputation.
To further enhance the effectiveness of Duxbury's new website
, Purple Cow has been tasked with driving traffic to it using a number of Internet marketing strategies. This will ensure that clients can find Duxbury easily and access their comprehensive portfolio of products.
Customer relationships are important and with the assistance of Purple Cow, Duxbury will be enhancing their current email marketing to communicate with the company's clients on a more personal level.
Eugene Visser, Operations Director of Purple Cow says, "We relish the challenge of enhancing Duxbury's online presence, starting with the design and development of a brand new website. But creating a shiny new website is only the first step to re-establishing the brand on the Internet. Driving traffic and converting visitors into customers is just as important - if not more - than launching a new website."