Cutting your budget? You can beat the bad economy with an affordable marketing strategy

We know that marketing budgets are often the first to come under scrutiny, but we also know that digital advertising offers some amazing marketing opportunities during difficult times. Even if your budget has been cut, it's an advertising medium that you can still afford to be using in 2009 - and, in our opinion, should be.

Did you know that online marketing:

• Offers one of the most affordable and effective means of advertising your business in an increasingly Web-driven era?
• Provides a platform for maximum return on investment?
• Enables you to advertise your services to the largest possible target market in the world?

Advertising your business online is cost-effective, fast and offers instant results. So before you cut your marketing budget completely, maybe you should ask yourself whether your company can really afford not to be online this year.

Here's how to do it the affordable way in 2009:

Making online marketing your most cost-effective advertising strategy

Many companies are being compelled to cut back as a result of the global economic downturn. But the good news is that marketing and advertising can form part of a healthy business budget. In fact, it's never been more critical that you remain visible to your target market as competition for business gets ever stiffer. Incorporate an online marketing campaign into your advertising strategy and reap these valuable benefits. Read more.

SEO's hottest trend in 2009: Conversion optimisation

Not using it? Haven't heard of it? Conversion optimisation is set to become one of the biggest search engine marketing trends in 2009, so if your website isn't optimised to boost conversions, you're missing out. Find out how conversion optimisation drives the right kind of traffic to your site by sifting the window shoppers from the motivated spenders. Read more.

5 Good reasons to pick PPC

Pay-per-click advertising (PPC) is one of the most profitable and targeted online marketing strategies available. We've listed 5 of the most notable benefits of including a PPC campaign in your online marketing strategy - things like cost-effectiveness, speed and an impressive return on investment. If these advantages appeal to you - and your bottom line - check out the full list. Read more.

Professional copywriting: Getting the best communication solution for less

Many companies are choosing to outsource their copywriting requirements in order to save money - but how can you ensure that you reap the benefits of superior communication at a good price, without compromising on quality? By outsourcing your copywriting requirements to a freelance, in-house copywriter from Copywriters.co.za, you'll enjoy the flexibility of hiring a freelancer, with the advantage of briefing and managing them in-house. Best of all, Copywriters.co.za will organise everything for you. Read more.

Update from our Chief Bull

2008 has been our busiest year yet - but in between planning, optimising and strategising, we managed to squeeze in a few well-deserved hours of rest 'n relaxation!

This year, we're focusing on giving our clients the biggest bang for their buck, helping them to achieve the best possible online results for their budgets.

We've welcomed back many of our long-standing clients, and have also added several new companies to our table, including British Airways, Elizabeth Arden, Lucky Pet, Lucky Star, Dentyl pH, Ethiopian Airlines, SAA Voyager, SuperSport and Tiger Wheel and Tyre.

Our office, too, is fuller than ever, with the addition of several new, highly-skilled SEO specialists, including Search Analysts Tare Makuyana, Farai Mutero and Dylan Brent, and SEO Copywriter Matthew Green.

There are lots of big things in store for our company this year, which has more than quadrupled in size since its inception just three years ago! We look forward to keeping you updated on our exciting projects as the year progresses.

Leon

Thanks for checking out our latest edition of MooMail. For our clients, it's encouraging to know that they can still enjoy the benefits of an online campaign, even when the economy's as shaky as it is.

Why not chat to us about going digital in 2009? We'll help you to boost your online presence whatever your budget may be.