Copywriters.co.za: Benefits of an in-house freelance copywriter or translator during tough times

The Copywriters.co.za freelance collective employs over 800 talented and experienced professionals specialising in all manner of copywriting and translation, including even the most unique fields, including case studies, corporate brochures and jingles. Their translators are adept in all major African, European and Asian languages. Every company requires a copywriter or translator at some stage, even if they cannot afford to employ one full time.

The current economic climate has created an atmosphere of uncertainty and many companies are cautious about the future. In order to survive, numerous business's have found it necessary to reduce their complement of staff, including cutting down on their in-house copywriters and translators, while others just do not have the finances to hire any new permanent staff. Copywriters and, in certain industries, translators are, however, essential to a company's marketing strategy, especially if it is to continue making money.

Luckily, freelance copywriters and translators are still widely available, perhaps even more so now that companies are downsizing. Copywriters.co.za has a host of copywriters and translators who are willing to work from their clients' offices, offering their expertise along with the convenience of working side-by-side with permanent employees. There are many benefits for employing an in-house freelance copywriter or translator:

Freelance employees cost less

Employing a freelance copywriter or translator is a cheaper alternative to hiring someone on a permanent basis because you only pay for the amount of work done and not for the amount of time they spend in the office. A permanent employee receives a monthly salary regardless of how much work is available for them to do, whereas a freelance copywriter or translator can be hired for a limited period or until a specific project is completed.

In addition, a company that contributes to their employee's pension, medical aid or other such benefits is not obligated to make the same contribution for their freelance employees.

Ease of communication

It is far easier for a freelance copywriter to grasp the inner workings of a company and its marketing plan if they are surrounded by its employees and are able to be present for ad hoc meetings. Not only does this make it easier for them to contribute their ideas, but if there are any changes in direction, it is effortless for them to adapt.

An on-site copywriter or translator also has quick access to information regarding their current client. It is far easier to turn to the relevant employee and ask a question than to formulate an email or even pick up the phone.

It is also much easier for a company to keep a check on whether a freelance copywriter completely understands a brief before it is written. A dialogue can explain a concept far more quickly and thoroughly than a series of emails ever could.

Termination of contract

With the economy in its current situation, even successful companies are hesitant to employ in-house copywriters or translators. At any stage there could be an unexpected downturn in a company's profits, leading to employees being retrenched. It is far easier to terminate a freelance employee's contract as there is usually a shorter notice period and no severance package.

Access to specialised knowledge

Though a consistent group of permanent in-house copywriters may be reliable and able to quickly understand a brief without much explanation, they may not always have the expertise regarding a certain topic or copywriting style. SEO copywriting, for example, is vastly different from regular copywriting and your in-house copywriters might not have the necessary skill set to adequately complete a specific brief.

Get the best of both worlds

Copywriting and translation services are something that most businesses use at some time or another, and in these turbulent times, many companies are opting to use freelance copywriters rather than employing permanent staff. With copywriters and translators from Copywriters.co.za, a business does not need to decide between the benefits of an in-house copywriting and translation team and those of freelance employees.

Contact Copywriters.co.za or visit our website if you require an experienced copywriter or translator to join your in-house team on a freelance basis.