Platypus Productions was one of the big winners at this year's Loerie Awards, working with Ogilvy Cape Town on three multi-award-winning campaigns.
Platypus Productions was the production company on Carling's Be The Coach Campaign, which won the Integrated Grand Prix and Golds for Digital Mixed-Media, Branded Mobile Content & Applications, Sponsorship, and Media Campaign.
The innovative campaign for South Africa's most awarded beer allowed fans to help select the team for the Kaizer Chiefs - Orlando Pirates Carling Black Label Cup final.
Platypus Productions' Ian Chuter directed the TV commercials, shooting in Moscow and Johannesburg. Platypus also handled the extensive broadcast packaging requirements.
The Loeries Grand Prix follows numerous awards for the campaign, which won Gold at Cannes and The One Show; was The Creative Circle Experiential Ad of the Year; and was featured in-book at D&AD.
Ian also directed YouTube Interventions, the Wilderness Foundation campaign that won Silvers for Media Innovation - Single Medium and Internet and Mobile Commercials.
Renee van Reenen directed the Prison Broadcast Network campaign, which won Bronzes in Live Activations and TV & Cinema Commercials - Up to 90s.
Ian says, "We're very proud to have been recognised in the traditional TV & Cinema Commercials category, but we're also excited by the quality of work we're getting in new areas for film, like digital and events. Because we offer a full-service creative solution, from production through postproduction, we're uniquely positioned to capitalise on the trend towards this kind of work."
Platypus Productions' growing awards cabinet also includes two Grand Prixs from India's Abby Awards for the Vodafone ZooZoo campaign, which became a cult sensation with over six million YouTube hits.