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Platypus Productions helps create heaven in India

Platypus Productions recently travelled to India to help create the afterlife for a series of 16 adverts for IDEA Cellular, one of largest country networks in the world, with traffic in excess of a billion minutes a day.
Directed by award-winning Indian director Amit Sharma from Chrome Pictures, the ads feature award-winning Bollywood superstar Abhishek Bachchan, best known for Dhoom 2, the highest-grossing Bollywood film of 2006 and one of the top ten of all time. Abhishek is married to former Miss World Aishwarya Rai, who also starred in Dhoom 2, Mistress of Spices, and The Pink Panther 2.

"In a Western context, it would be like shooting with Al Pacino," says Platypus' creative director Ian Chuter. "His father, Amitabh Bachchan, is also a Bollywood legend, so we were working with acting royalty."

Ian travelled to Mumbai for the three days prep and four days shooting, alongside South African DOP Vicci Turpin and art director Sally White. Platypus then finished all the post production and visual effects at their offices in Cape Town.

Conceptualised by Lo Lintas Mumbai, the commercials are currently screening alongside the Indian Premier League (IPL) cricket competition.

Platypus burst onto the Indian market when they collaborated with Nirvana Films' Prakash Varma on the Vodafone ZooZoo campaign, which won two Grand Prixs at The Abby Awards in 2010 and became a cult sensation with over six million YouTube hits.

"It's great that doors keep opening for us in such a key international market," says Ian. "With South Africa and India both now part of BRICS, we're looking forward to even more collaboration between the countries."

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Representing directors Ian Chuter, Prakash Varma, Vicci Turpin, Fiona Macpherson, and Renee van Reenen, Platypus offers a full-service creative solution for any board, from production to postproduction. In 2012, they helped Ogilvy Cape Town win the Creative Circle Experiential Ad of the Year for the Carling Be The Coach campaign.

11 May 2012 09:47