Platypus' Ian Chuter directed the film component of the winning Carling Black Label Be the Coach campaign, travelling to Russia to get a world-class performance from former World Footballer of theYear Ruud Gullit.
Conceptualised by Ogilvy creatives Chris Gotz, Tommy le Roux, Jonathan Lang, Delano Chengan, Ben de Villiers, Yazeed Solomons and Logan Broadley, the innovative campaign for South Africa's most awarded beer allowed fans to help select the team for the Kaizer Chiefs - Orlando Pirates Carling Black Label Cup Final.
Creative director Jonathan Lang sang Platypus' praise afterwards. "Working with Ian and the Platypus team is always such a delight and an amazing experience. Once again Ian made the impossible more than possible. We shot on the other end of the earth. We shot in sub-zero temperatures. We shot three commercials in one day, with scale and high production values. We shot with an international soccer legend and Ian got a world-class performance out of him. We got more than we needed and then some, all in record time."
Platypus also worked with Ogilvy Cape Town on the SAB Carling Not Darling campaign, which came third in the same category. ABOUT PLATYPUS PRODUCTIONS
Founded in 1992, Platypus Productions represents directors Ian Chuter, Prakash Varma, Vicci Turpin, Fiona Macpherson and Renee van Reenen, providing a full-service creative solution for any board, from production to postproduction.