Ian, one of South Africa's leading food specialists, has recently attracted boards from as far afield as Russia and Indonesia. He's been working with Woolworths for over four years but feels that the Master Chef
campaign is "one of the best we've ever done".
Glenda Philp, head of Brand Communication for Woolworths Food, agrees. "We are extremely happy with the results of the ad campaign and the team at Master Chef
agree that it is one of the best sponsor campaigns they have seen for the show. We are excited to be the food retail sponsor for the first Master Chef South Africa
so it was really important that we delivered a campaign that was different and innovative, with high production values."
The commercials have a natural, textured, yet contemporary look. "We concentrated on making typically distinctive Woolworths ads, so the focus is on the food, not just on Master Chef
," says Ian.
Platypus provided a full-service creative solution, handling the edit, graphics and postproduction in-house. ABOUT PLATYPUS PRODUCTIONS
Founded in 1992, Platypus Productions is enjoying a new lease on life since their Vodafone ZooZoo campaign became a global phenomenon. Platypus represents directors Ian Chuter, Prakash Varma, Vicci Turpin, Fiona Macpherson, and Renee van Reenen. For more information, visit www.platypus.co.za