Ian Chuter directs Woolworths Master Chef campaign

Platypus Productions' Ian Chuter recently directed 20 commercials for Woolworths to promote their role as the food sponsors of Master Chef South Africa, which starts on M-Net and M-Net HD on 20 March 2012.
Ian, one of South Africa's leading food specialists, has recently attracted boards from as far afield as Russia and Indonesia. He's been working with Woolworths for over four years but feels that the Master Chef campaign is "one of the best we've ever done".

Glenda Philp, head of Brand Communication for Woolworths Food, agrees. "We are extremely happy with the results of the ad campaign and the team at Master Chef agree that it is one of the best sponsor campaigns they have seen for the show. We are excited to be the food retail sponsor for the first Master Chef South Africa so it was really important that we delivered a campaign that was different and innovative, with high production values."

The commercials have a natural, textured, yet contemporary look. "We concentrated on making typically distinctive Woolworths ads, so the focus is on the food, not just on Master Chef," says Ian.

Platypus provided a full-service creative solution, handling the edit, graphics and postproduction in-house.

Founded in 1992, Platypus Productions is enjoying a new lease on life since their Vodafone ZooZoo campaign became a global phenomenon. Platypus represents directors Ian Chuter, Prakash Varma, Vicci Turpin, Fiona Macpherson, and Renee van Reenen. For more information, visit www.platypus.co.za.

20 Mar 2012 12:51


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