Promise has entered the world of digital, with the launch of Promise Digital. Promise Digital has been seeded with the same spirit and ethos of the main agency - to create ideas that work, to deliver beyond mandate and do so through a fully integrated service offering. Promise Digital is a standalone division within Promise and will augment the agency's current bouquet of creative marketing solutions for existing clients.
James Moffatt, MD Promise, comments: "We have had our eye on entering the Digital domain for quite some time. With Promise Digital now launched, we are in a position to integrate digital with our campaign solutions in-house. Ancillary opportunities that previously had to be outsourced can now be absorbed and we are in a position to extend Digital solutions to our existing client base. We anticipate this to be an extremely exciting augmentation to our growth and we believe we have the right partner on board to achieve great success."
The current Promise Digital service offering includes (but is not limited to):
Digital campaign conceptualisation
Development of web strategies
Flash Action Script Development
Digital newsletters and mass distribution
Content Management Systems
Campaign and website content management
DVD animations and menus
Denton Pretorius, Digital Director at Promise, comments: "As a fresh new contender in the digital arena, I believe Promise Digital is advantageously positioned in that we bring an innovative and unseen approach to digital design, marketing, strategy and execution; which will not only securely define us as a leading digital expert, but differentiate us from the existing digital agencies out there."