The Pixel Foundry has made a notable investment in the very latest photography equipment from Phase One with the purchase of two IQ180's, IQ140 and P40+ digital backs - providing their photographers with innovative tools to enhance their creativity on every project.
The Pixel Foundry recently made an investment of over a million rand in cutting-edge photography equipment to allow their photographers to be on the forefront of technology and creativity. As the foremost photographic solutions agency in Cape Town and the rest of the continent, Pixel Foundry has always been leading the way in terms of world-class digital photography, offering a full-service approach for Cape Town photographers to take their work to new heights. The new equipment from Phase One includes two 80 megapixel cameras and two 40 megapixel cameras, as well as a tilt shift lens, allowing far more creative possibilities than ever before.
Owner and photographer Malcolm Dare says of the new equipment, "A good photographer plus standard tools will result in a fairly decent picture. A good photographer plus great tools on the other hand results in a perfect picture."
Malcolm also adds that giving photographers the best possible equipment enables creativity to be increased, by allowing photographers to be geared up with everything they need to create perfect results.
As for the equipment itself, the IQ180,IQ140 and the P40+ have been hailed by photography experts all over the world. The touch-screen interface and 80 megapixel resolution of the IQ180 have made this system a favourite with photographic services such as The Luminous Landscape, who described the system as "the single most remarkable photographic tool" they have ever used. The P40+ is a unique camera in that it boasts full 16-bit capture that allows more information for every colour in the image than any digital SLR camera is able to provide.
To see the highly sought-after IQ series digital camera in action, a demo video can be viewed here.
In addition to these four top-of-the-range cameras, Pixel Foundry will also be investing in 2 tilt shift lens. This powerful lens allows photographers to correct perspective to apply sharpness through the image, which ensures a far greater scope of creativity and precision with every image.
We will also be extending our range of existing lenses.
By equipping their photographers with the very latest in photographic technology, Pixel aims to add a new dimension to existing medium and DSLR formats. This ensures that photographers are able to deliver the best possible results for their client campaigns, consistently improving their techniques and pushing their creative limits.
The Pixel Foundry will be hosting an Open Night to showcase the updated equipment and show clients and members of the public how each camera delivers phenomenal results through demonstrations given by their team of highly skilled Cape Town photographers.