human.kind, the agency behind the love-to-be-hated Hippo adverts is back with more. Three new TVCs have been developed for the comparative services company, each focussing on a different product benefit: multiple points of contact; quotes in a flash, and the opportunity to save up to R4,200 per annum when using the aggregator.
human.kind's creative director, Matthew Cooper says, "The Hippo music video adverts that we initially created have worked really well in terms of brand awareness. We wanted to conceptualise something to accompany them that would break the monotony of the music video and achieve even better lead generation. The result is a set of 15' ads that are fresh, sharp and single-minded in delivery. Also, as each involves Hippo speaking directly to the consumer, these stings showcase Hippo's personality, allowing viewers to get to know him a little better than before."
Animation studio, Luma was assigned to give the Hippo a makeover for the TVCs. Gerhard Painter of Luma said, "We did a substantial revamp of the Hippo's anatomy and skeletal structure, to allow us to push his movements to the extreme and make his facial animation more believable. Even though our animator instinct was to go all out with this makeover, we had to keep him recognisable and true to the brand equity built over the years." The Hippo's revamped look was first revealed in the ad which articulated the brands fast turnaround time in getting an insurance quote delivered. Also, as a little treat for the naysayers, the ad featured Hippo being shot out of a cannon!
The TVCs accompany print and online adverts that have become widely recognisable, maintaining the message that we all still need the Hippo.
Creative director: Matthew Cooper Copyhead: Matthew Rowles Agency producer: Caron Bosman Account director: Ewald Lombard Account manager: Katie Harrison Director: Gerhard Painter Production company: Luma Luma's producer: Nono Mofokeng Lead animator: Martin Sen Storyboard artist and animation supervisor: Alan Cameron
Watch the advert here:
For further information on skilful advertising, strategic insight and solid brand development, please contact Deon Kruger, managing director, on 011 447 1211 or visit: www.humankindadvertising.co.za
human.kind is a unique agency of talented creatures who revel in providing creatively driven solutions to clients. It has a vested interest in social and environmental health because its aim is to exist in a state of harmony with the world beyond its office walls. When it comes to communication, human.kind prides itself on its skilful advertising, strategic insight and solid brand development.
LEGAL DISCLAIMER: This Message Board accepts no liability of legal consequences that arise from the Message Boards (e.g. defamation, slander, or other such crimes). All posted messages are the sole property of their respective authors. The maintainer does retain the right to remove any message posts for whatever reasons. People that post messages to this forum are not to libel/slander nor in any other way depict a company, entity, individual(s), or service in a false light; should they do so, the legal consequences are theirs alone. Bizcommunity.com will disclose authors' IP addresses to authorities if compelled to do so by a court of law.