The team at human.kind advertising believes corporate social responsibility needs to lie at the heart of the agency if they are to live out their business ethos: "to act with purpose". It is with this in mind that they leapt into action to collect blankets in the build-up to the icy winter weather for NGO Noah - whose vision it is to empower communities to care for their vulnerable children.
The initiative was jump-started with a fund-raising event at the Rivonia Barnyard theatre where friends, family, clients and suppliers got together to raise money for the cause. It was here that an heirloom blanket was auctioned for R5 000 enabling the purchase of many more blankets. Human.kind's network was appealed to for blanket donations and soon supplies began pouring into the agency. Just short of 800 blankets were collected and presented to the Reamogetswe Noah Centre in Muldersdrift, the Noah Kliptown Ark in Soweto, and to Noah's head office who distributed according to need.
Managing director of human.kind, Deon Kruger said, "Our motivation is simple; human.kind cares. Not just about each other and our work, but about bigger issues like the community and the environment. We're so fortunate to be in a position to help keep families warm this winter and making a small difference in their lives is a privilege. "
Deon Kruger, managing director of human.kind (right) hands over bags of blankets to the Reamogetswe Noah Centre in Muldersdrift as part of its 1 000 blankets project
human.kind is a unique agency of talented creatures who revel in providing creatively driven solutions for clients. It has a vested interest in social and environmental health because its aim is to exist in a state of harmony with the world beyond its office walls. When it comes to communication, human.kind prides itself on its skilful advertising, strategic insight and solid brand development.
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