Recently rebranded advertising agency, human.kind, has been tasked by McCann Erickson to assist with launching Telkom's new and much spoken about cellular product, '8ta'. human.kind has been given the responsibility of rolling out the brand activation of retail and channel, including all relevant retail advertising, channel launches, product and price promotions.
MD of human.kind, Deon Kruger, said: "It is very exciting to be on the inside track when it comes to launching Telkom's cellular network. This wasn't unfamiliar territory for us, having worked on the Vodacom retail account a number of years ago. As a result we were able to bring great depth of experience and insight to the conversation. Working with McCann is always stimulating and rewarding, and our close collaboration means we're always able to deliver that much more to the client."
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